🎤 Founders Fireside: Building Beyond Year 3
What No One Told Us About Staying In Business
​Passing beyond Year 3 is a milestone most founders don’t talk about. You’ve launched, survived - now what?
This Friday’s Founders Fireside is for those who’ve been building for 3+ years — and want to build with clarity, not just momentum.
The open discussion will be led by Elaine Boo, who built HURUF from a quiet creative project into a creative partner brand. Joining her is Nicholas Lim, the force behind Puspa Canggih, a local car dealership, with a remarkable turnaround - growing its revenue from RM39M in 2020 to RM88M in 2024 and steering it toward a RM100M future.
​Secure your complimentary spot today HERE — limited seats available!
​Get ready to hear from:
​Elaine Boo, CMO of HURUF Sdn Bhd — 14 years of experience in branding, marketing and strategic communication
Nicholas Lim, MD of Puspa Canggih Sdn Bhd - A serial entrepreneur with experience in retail, F&B, auctions, tech, crypto, and advertising
Moderated by The Dune, this session will explore everything from scaling and hiring to cultural pivots, product-market evolution, and saying no to grow.
​What We’ll Discuss:
âś… How founders transition from survival to strategy
âś… The reality of scaling a product or team after year 3
âś… How culture and customer needs evolve with growth
âś… Key decisions (and regrets) that shaped their paths
✅ How these founders see their next 3–5 years unfolding
Who Should Attend
​Entrepreneurs running a business for 3+ years
​Business owners exploring new growth or markets
​Founders looking for honest, relatable leadership stories
​Curious minds who want to learn from those ahead of the curve
​🎟️ Tickets are sponsored by The Dune
Includes refreshments and full access to the networking session after the talk
​About Our Community Members
​Elaine is the Chief Marketing Officer of HURUF Sdn Bhd, bringing over 14 years of experience in branding, marketing, and strategic communications. Throughout her career, she has built a reputation for her sharp creative direction and problem-solving approach. Elaine’s expertise spans brand positioning, storytelling, and disruptive marketing strategies that not only capture audience attention but also drive meaningful engagement and business growth. She has been instrumental in shaping impactful campaigns that align with business goals while fostering strong brand visibility. Her passion lies in helping brands connect authentically with their audiences and navigating the ever-evolving landscape of marketing and communications.
Nicholas, Managing Director of Puspa Canggih Sdn Bhd is a seasoned entrepreneur who took the helm of Puspa in October 2020, transforming a struggling business with RM39 million in revenue into a thriving enterprise with audited revenues of RM88 million by 2024. Under his leadership, the company is now expanding from a traditional sales outlet to a full-fledged 3S centre, with projections to surpass RM100 million by 2026.
With a diverse background that spans retail, F&B, auctions, tech, crypto, and advertising, Nicholas has experienced both the highs and lows of entrepreneurship. While some of his ventures didn’t succeed, each setback became a valuable lesson, sharpening his resilience and strategic thinking.
Today, his greatest challenge—and achievement—lies in scaling his current business solo, without partners, while navigating rapid growth and operational complexity. Nicholas speaks candidly about the grit behind the glory and what it truly takes to turn things around.
​Secure your spot today HERE — limited seats available!
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