
Happenings at The Dune
The Dune is proud to be a Community Partner of the upcoming Techsauce Global Summit 2025, happening in Bangkok from 4–6 August.
Recognized as Southeast Asia’s leading tech and innovation gathering, the summit brings together startups, investors, corporates, and changemakers from across the region. As part of The Dune community, you're invited to attend the summit with 15% off your ticket using the code THEDUNE at this registration link.
Let’s grow, connect, and build the future together.
Founders Fireside: Being an entrepreneur doesn’t have to be a lonely journey
In a world where building a business is often seen as a solitary pursuit, it’s important to recognize the power of community, collaboration, and shared experiences. The event will highlight the stories of entrepreneurs like Au Diya, founder of Sneaky Surprise, and Dylan Seah, Director of SSR Manufacturing, who have built their successful ventures not just through personal grit, but also by leaning on networks, partnerships, and collective wisdom. By sharing their journeys, they will show that while the road to entrepreneurship is challenging, it doesn’t have to be walked alone.
Au Diya is the founder of Sneaky Surprise, a cookie brand that started with one soft batch and a whole lot of heart.
Originally a data analyst at CERN, studying dark photons, Au Diya never planned on becoming a baker. However, during the pandemic, baking with her toddlers turned into more than just a pastime—it became the foundation of a thriving business that has now served thousands.
From rebranding under pressure to opening a kiosk in Pavilion Bukit Jalil, Au Diya has learned the true meaning of building a business from the ground up. With no investors - only grit, vision, and a generous amount of butter (and chocolate) - she’s experienced firsthand that being an entrepreneur doesn’t have to be a lonely journey.
Dylan Seah, Director of SSR Manufacturing, strategically expands Malaysia’s recycling value chain. Building on a foundation in metal trading, he now pioneers metal recovery systems and sustainable household waste solutions – transforming scrap into circular resources while redefining growth beyond traditional models.
Secure your complimentary spot today HERE — seats are limited!
Who Should Attend
Entrepreneurs running a business for 3+ years
Business owners exploring new growth or markets
Founders looking for honest, relatable leadership stories
Curious minds who want to learn from those ahead of the curve
🎟️ Tickets are sponsored by The Dune
Includes refreshments and full access to the networking session after the talk
About Founders Fireside by The Dune
Founders Fireside is a weekly pause to breathe, reflect, and hear the stories that don’t make it into pitch decks. No panels. No spotlight. Just honest conversations around the real stuff — the burnout, the pivots, the quiet wins. When we hear others speak their truth, we often find our own again. And from that space, joy becomes part of the journey — not just the destination.
Secure your complimentary spot today HERE — seats are limited!
#FoundersFireside #TheDuneEvents #StartupGrowth #Founders #Entrepreneurship
Growth with Movement by The Dune
Because when your body moves, your ideas often do too.
Bi-weekly Morning Walks at Taman Botani Kepong
Sometimes, the best ideas don’t come when you’re trying to be productive — they come while moving your body, breathing deeply, and noticing the world around you.
Growth with Movement is our bi-weekly walk designed for founders, entrepreneurs, and creatives who crave clarity, space, and meaningful connection. We gather at Taman Botani Kepong to walk without urgency, talk without an agenda, and think out loud in good company (or keep silent if you want).
Come with questions. Leave with a lighter mind and maybe a new perspective.
Agenda
8.30am- Meetup at Starting Point (Only confirmed guests will be informed about where this is)
8.45am- Our Group Walk Begins
9.30am- End
We will be limiting our group to 10 pax so book your slot today.
Register here: https://lu.ma/ttur61dp
Pickled at The Point -Pickleball Fridays by The Dune & Pickle Point
Pickled at The Point
-Pickleball Fridays by The Dune & Pickle Point
Ready, Set, Rally!
Join us for a smashing good time as The Dune teams up with Pickle Point for a fun-filled evening of pickleball, laughs, and great company. Whether you're a seasoned pro or a curious first-timer, this social game night is all about showing up, swinging big, and having a blast.
Pickleball-Friday is our bi-monthly social meetup for entrepreneurs — open to all stages and sectors! Whether you’re just starting out, scaling up, or simply exploring ideas, join us for relaxed conversations, meaningful connections, and good energy. Expect founder-to-founder chats, idea-sharing, light networking, and a supportive space to unwind after a long week.
Date: Friday, 4 July 2025
Time: 7PM- 9PM
Venue: Pickle Point, Lot 2808, Jalan Damansara, Kampung Sungai Penchala, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Paddles up, vibes high. Come play, cheer, or just chill courtside with us!
Get your complimentary tickets here: https://lu.ma/jx0n3649
Founders Fireside: Building Beyond Year 3
🎤 Founders Fireside: Building Beyond Year 3
What No One Told Us About Staying In Business
Passing beyond Year 3 is a milestone most founders don’t talk about. You’ve launched, survived - now what?
This Friday’s Founders Fireside is for those who’ve been building for 3+ years — and want to build with clarity, not just momentum.
The open discussion will be led by Elaine Boo, who built HURUF from a quiet creative project into a creative partner brand. Joining her is Nicholas Lim, the force behind Puspa Canggih, a local car dealership, with a remarkable turnaround - growing its revenue from RM39M in 2020 to RM88M in 2024 and steering it toward a RM100M future.
Secure your complimentary spot today HERE — limited seats available!
Get ready to hear from:
Elaine Boo, CMO of HURUF Sdn Bhd — 14 years of experience in branding, marketing and strategic communication
Nicholas Lim, MD of Puspa Canggih Sdn Bhd - A serial entrepreneur with experience in retail, F&B, auctions, tech, crypto, and advertising
Moderated by The Dune, this session will explore everything from scaling and hiring to cultural pivots, product-market evolution, and saying no to grow.
What We’ll Discuss:
✅ How founders transition from survival to strategy
✅ The reality of scaling a product or team after year 3
✅ How culture and customer needs evolve with growth
✅ Key decisions (and regrets) that shaped their paths
✅ How these founders see their next 3–5 years unfolding
Who Should Attend
Entrepreneurs running a business for 3+ years
Business owners exploring new growth or markets
Founders looking for honest, relatable leadership stories
Curious minds who want to learn from those ahead of the curve
🎟️ Tickets are sponsored by The Dune
Includes refreshments and full access to the networking session after the talk
About Our Community Members
Elaine is the Chief Marketing Officer of HURUF Sdn Bhd, bringing over 14 years of experience in branding, marketing, and strategic communications. Throughout her career, she has built a reputation for her sharp creative direction and problem-solving approach. Elaine’s expertise spans brand positioning, storytelling, and disruptive marketing strategies that not only capture audience attention but also drive meaningful engagement and business growth. She has been instrumental in shaping impactful campaigns that align with business goals while fostering strong brand visibility. Her passion lies in helping brands connect authentically with their audiences and navigating the ever-evolving landscape of marketing and communications.
Nicholas, Managing Director of Puspa Canggih Sdn Bhd is a seasoned entrepreneur who took the helm of Puspa in October 2020, transforming a struggling business with RM39 million in revenue into a thriving enterprise with audited revenues of RM88 million by 2024. Under his leadership, the company is now expanding from a traditional sales outlet to a full-fledged 3S centre, with projections to surpass RM100 million by 2026.
With a diverse background that spans retail, F&B, auctions, tech, crypto, and advertising, Nicholas has experienced both the highs and lows of entrepreneurship. While some of his ventures didn’t succeed, each setback became a valuable lesson, sharpening his resilience and strategic thinking.
Today, his greatest challenge—and achievement—lies in scaling his current business solo, without partners, while navigating rapid growth and operational complexity. Nicholas speaks candidly about the grit behind the glory and what it truly takes to turn things around.
Secure your spot today HERE — limited seats available!
#FoundersFireside #TheDuneEvents #StartupGrowth #KLFounders #Entrepreneurship

Peak Performance Leadership: Integrating Success and Wellbeing
Effective leadership goes beyond achieving business targets—it requires managing personal wellbeing and cultivating resilience among team members. Business owners today face increased stress, burnout, and productivity challenges.
This workshop provides practical, actionable strategies to integrate wellbeing into leadership practices, enabling participants to enhance personal effectiveness, foster healthier team environments, and drive sustainable business results.
By the end of this programme, participants will be able to:
Integrate Wellbeing into Leadership: Understand and apply key wellbeing practices to improve personal and team resilience.
Enhance Emotional Intelligence (EQ): Develop practical skills to manage emotions, communicate effectively, and build stronger relationships.
Foster Healthy Team Dynamics: Implement strategies to create supportive and positive workplace environments.
Apply Mindfulness Techniques: Adopt practical mindfulness practices for increased focus, clarity, and stress reduction.
Create a Personal Wellbeing Action Plan: Develop an individualized action plan for ongoing leadership effectiveness and personal wellbeing.
About The Speaker:
Hanniz Lam, is a seasoned leader with extensive experience in managing large-scale projects and diverse teams. She successfully pivoted her business during the pandemic, showcasing her adaptability and innovative approach. As the host of the Malaysia Entrepreneurs Network (MEN) and former secretary of MyAIRA, Hanniz excels in building and managing professional networks.
She is currently the Lead Trainer and Community Ecosystem Lead at The Dune. Her public speaking and communication skills, honed through hosting events and speaking at conferences, make her an ideal speaker on managing high workloads and complex interactions.

Founders Fireside: Building Beyond Year 3
🎤 Founders Fireside: Building Beyond Year 3
After the hustle of launching and surviving the first few years, what comes next for a founder?
Join us for a focused and insightful panel discussion featuring seasoned entrepreneurs who have grown beyond year three — and lived to tell the tale. This is not a pitch session, not a hype fest. Just real stories, lessons, and hard-earned wisdom.
Secure your spot today HERE — limited seats available!
Get ready to hear from:
Elaine Boo, COO of HURUF Sdn Bhd — 14 years of experience in branding, marketing and strategic communication
Dr. Suhana, Executive Chairman of Ensu Lifesciences Sdn Bhd — 25 years of experience in OEM and biotechnology
Moderated by The Dune, this session will explore everything from scaling and hiring to cultural pivots, product-market evolution, and saying no to grow.
What You’ll Learn
✅ How founders transition from survival to strategy
✅ The reality of scaling a product or team after year 3
✅ How culture and customer needs evolve with growth
✅ Key decisions (and regrets) that shaped their paths
✅ How these founders see their next 3–5 years unfolding
Who Should Attend
Entrepreneurs running a business for 3+ years
Business owners exploring new growth or markets
Founders looking for honest, relatable leadership stories
Curious minds who want to learn from those ahead of the curve
🎟️ RM30 per person
Includes refreshments and full access to the networking session after the talk
About Our Speakers
Dr. Suhana is a seasoned biotechnologist and entrepreneur, serving as the Executive Chairman and founder of Ensu Lifesciences Sdn Bhd, a Malaysian OEM specializing in cosmeceuticals, nutraceuticals, and wellness products. With over two decades of experience, he has led Ensu Lifesciences to become a leader in Halal-certified, GMP-compliant manufacturing, emphasizing innovation through advanced technologies like Supercritical Fluid Extraction and Nanoparticle delivery systems. Under his leadership, the company has formed strategic partnerships with institutions such as SIRIM and MARDI, contributing to the development of herbal-based products. Notably, Ensu's flagship product, Ensutouch—a skincare line formulated with pineapple enzymes—has successfully entered the Indonesian market. Dr. Suhana's commitment to sustainable practices and his vision for integrating ESG principles into business operations underscore his role as a transformative figure in Malaysia's biotech and wellness industry.
Elaine is the Chief Operating Officer of HURUF Sdn Bhd, bringing over 14 years of experience in branding, marketing, and strategic communications. Throughout her career, she has built a reputation for her sharp creative direction and problem-solving approach. Elaine’s expertise spans brand positioning, storytelling, and disruptive marketing strategies that not only capture audience attention but also drive meaningful engagement and business growth. She has been instrumental in shaping impactful campaigns that align with business goals while fostering strong brand visibility. Her passion lies in helping brands connect authentically with their audiences and navigating the ever-evolving landscape of marketing and communications.
Secure your spot today HERE — limited seats available!
#FoundersFireside #TheDuneEvents #StartupGrowth #KLFounders #Entrepreneurship

Pickled at The Point -Pickleball Game by The Dune & Pickle Point
Pickled at The Point
-Pickleball Game by The Dune & Pickle Point
Ready, Set, Rally!
Join us for a smashing good time as The Dune teams up with Pickle Point for a fun-filled evening of pickleball, laughs, and great company. Whether you're a seasoned pro or a curious first-timer, this social game night is all about showing up, swinging big, and having a blast.
Date: Friday, 13 June 2025
Time: 5–7PM
Venue: Pickle Point, Lot 2808, Jalan Damansara, Kampung Sungai Penchala, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Paddles up, vibes high. Come play, cheer, or just chill courtside with us!
Buy your tickets here: https://lu.ma/u1rmr7ax

Rise Session: Building Freedom into your Business
There’s nothing like coming together to connect, share, and learn – it’s what makes our community and our events truly special.
We’re partnering up with On The Rise, a community of women founders. This is the last On The Rise event before summer break, so it’s one you’ll don’t want to miss.
Dinner will be provided by our friends at Fin. Plus we will have a few other surprises for you on the night as well.
Buy your ticket HERE
Use the code “DUNE” to get a discount!
We’ll be diving into Building Freedom into Your Business – from outsourcing to automation to better processes – in a dual masterclass with two brilliant experts, and a number of fantastic partners.
About the Event
When you’re starting a business, wearing all the hats often feels like the only way forward. But juggling every role isn’t always the most effective path to success. Join us for this inspiring Rise Session, where two expert speakers will share powerful automation tools and time-saving strategies to help you streamline your business—and reclaim your freedom. Don’t miss out on the chance to work smarter, not harder!
Our Speakers

Mix & Mingle
Take a break from your usual routine — join The Dune Mix and Mingle for good food, great company, and new connections!
This is your invitation to a mid-day escape. All work and no play makes Jack dull. Don’t be Jack. Join us for lunch.
What this is:
A casual networking lunch
When:
Wednesday, 7 May 2025
12pm-3pm
Where:
The Dune @ Light Grey
Fee:
RM25
What you’ll get:
Lunch food and a drink, unlimited water because ✨ hydrate ✨
How to join:
1. Make payment of RM25 to:
CIMB
THE DUNE SDN BHD
8011334724
2. Email proof of payment to sarah@thedune.info
3. Get a confirmation email from Sarah
4. Voila! See you at The Dune!

Play, Learn & Connect
Play, Learn & Connect: A Morning of Meaningful Play for Parents & Babies
Curious about how play shapes your baby’s brain? Wondering how to choose the right toys for each stage of growth? Join us for a heartwarming and insightful morning designed for parents who want to give their little ones the best start in life through purposeful, science-backed play!
This interactive experience will explore:
🧠 The science behind your baby’s brain
🎲 Why play matters - how to make it count, and what Montessori play really means
📈 Key developmental milestones for babies from birth to 1 year
🗝️ Plus, a few other insightful subtopics you won’t want to miss!
PLUS — you and your baby will get to touch, feel, and play with carefully selected toys by @lilmontessworld during the exploration session!
🍯 Expect special goodies from @risenshyne.my , @granos.co , @riinseworld and @aquaexplore.my
🥐 Refreshments will be served by @ra_ra_coffee too — a perfect morning for learning and bonding!
Who This Is For:
👶 First-time parents (and expecting parents) with babies aged 0-12 months who want to better understand their child’s development
🧸 Parents curious about Montessori-inspired play and child-led toys
💡 Those looking for practical, science-backed ways to support their baby’s growth through meaningful play
📆Date: Saturday, 26th April 2025
⏰Time: 9:30am - 11:00am
📍Location: Level 1, The Dune @ Light Grey
💰 Fee: RM10 per family
🎟️ Spots are limited — secure yours now!
Register HERE
🗓️ Registration closes: Thursday, 24th April 2025.
See you and your little ones there! 💛

Raya-Dune Open House
At The Dune Raya Open House, it’s all about good vibes, good food & great company!
This is where you meet new faces, connect with fellow entrepreneurs & creatives, and of course enjoy all the Raya treats we’ve got lined up for you. Expect festive music, chill conversations, and a whole lot of Raya spirit.
Don’t forget to show up in your best Baju Raya fits, we would love to see it!
We can’t wait to celebrate with you, see you on April 25th!
PS: This is a by-invitation only event. Gate-crashers will be kicked out 🏌🏻♂️
Past Events
-
Growth with Movement
-
Pickleball Friday
-
Founders Fireside
-
Pickleball Fridays
-
Building Freedom into Your Business by On The Rise
-
Play, Learn & Connect Talk with Lil Montess
-
Raya-Dune Open House
-
Level Up: Starting to Scaling Workshop for Female Entrepreneurs
-
Managing Pressure and Self Leadership Workshop
-
Z Founder
-
Firmus Infinity Toolbox Seminar
-
Bitify E-Invoice Workshop
-
E3 Corporate Visit
-
SION x Offchain Gift Exchange









